Blueprint Show and 3 things to do to market your creative business today.
Blueprint Show happened this past week in NYC. Though I was not able to attend, my agent Andie Hanna was there with a beautiful table. Blueprint Show is one of the newer trade shows in the surface design industry and it seems to be growing every year. Talented artists and designer from all over come to NYC to show their work to buyers in the fabric, stationery, home decor, apparel and product industries. I am so excited that I was able to show my work at Blueprint show. I am forever thankful for Andie and all the work she put into designing the booth and helping me get my work to market! Marketing your work can be one of the most time consuming and challenging aspects of being an entrepreneur and artist. I am always thinking of creative ways to share what I do in the digital world and in person. Here are some ways that I have found engaging and fun as well:
Create an “in the studio” video and post on Instagram. People love seeing what you do and how you do it. It’s much more engaging than just showing the finished product. It takes more time to create, but it’s well worth the time!
Join a Facebook group. I joined several professional groups on Facebook that have been super helpful. It’s a great place to network, ask questions and give other designers some help when you can. It has changed my views on Facebook, which before joining the group, was rather loathsome.
Just send them an email. It can never hurt to just send an email to a company that you would like to work with. The first few times might be scary but the more you do it the better you will get. I create a simple template of what I want to say and then with each company I make small changes to the email to tailor it to them. Cold calling can be lame, but if you are genuine and personable you might get a response. Keep it short and sweet and make sure to include a call to action at the end. What do you want from them? Should they check out your portfolio? Head over to your social media? Answer one quick question? Always be mindful of other people time and don’t ask too much, but do ask for what you want.
Marketing can be time consuming but the most important thing you can do is figure out what works for you and your business and do more of that. If you hate Facebook and you don’t find a lot of engagment there, get off Facebook and put your time towards something you like and enjoy doing. I love trade shows but they are really time consuming and kind of scary for me. While I intend to go to more trade shows in the future, this year I felt comfortable leaving it to Andie. She is a pro and I am so thankful for that!